Hi Friends,
While watching EPIC channel I came across one episode where the famous brands which effect our day to day life was shown and after watching this episode I was really in deep thought for few minutes about these brands and how they are inseparable part of our day-to-day needs.
Then I thought to share the same with my friends around, may be after reading this you will also realize how these brands or their products are leading our life.
There are many iconic brands in India which does not need any celebrity or catchy lines for advertising. These brands are known just by their name and for their own quality. Some of these brands are
Above are 6 iconic brands of India, there products and services has somehow touched our lives and change the way we use to live or our elders used to lived with.
About the Author: The Author of this post is Shilpa Jain, Shilpa M.A. in history is a great follower of EPIC channel and has keen interest in Indian history and changing trends. Following the same she has engage herself into drafting this post so that she will be able to share her observation with friends and world around.
While watching EPIC channel I came across one episode where the famous brands which effect our day to day life was shown and after watching this episode I was really in deep thought for few minutes about these brands and how they are inseparable part of our day-to-day needs.
Then I thought to share the same with my friends around, may be after reading this you will also realize how these brands or their products are leading our life.
There are many iconic brands in India which does not need any celebrity or catchy lines for advertising. These brands are known just by their name and for their own quality. Some of these brands are
1. Dabur India
This is a unique range of healthcare products based on the
ancient Indian science of Ayurveda. Toothpastes, honey, tooth-powder,
hair oils, chawanprash, baby products like Dabur janam ghutti, Dabur lal
tail etc., are the few names from Dabur's wide range of products.
The quality and image maintained by the brand after so many years had
build up a trust of the customer and this has made Dabur one of the
iconic brands.
2. Raymonds
Started as a small industry which make cheap blankets
before independence, Raymonds has now became synonymous to men 's suiting's and shirting's.
After independence Raymond buy machines for making
suit lengths and other garments and started the trends in men's fashion .
Advertisers used the image of a complete man , a man who cares and is
sensitive towards one and all to describe Raymond. They want to show
that a complete man wears Raymond.
3. Ambassador Car.
After independence Indians were feeling the need for a car
which can be called as their own. At that time ambassador car was
launched. It was the first and the only car at that time which was
completely Indian in nature , making and pride.
Soon Ambassador car became one of the sought after brands
in cars and it was very prestigious to have an ambassador. All the
celebrities, politicians and all the rich had this car with them .
4. Vicco
This company was an another one selling products based on Ayurveda. It was started before independence by selling its toothpaste
door to door. Today it has many beauty and health products in its
banner.
It is very interesting to know that the advertising
campaign for Vicco products hasn't changed from the time of launch of
its first commercial though international flavor has been added in it
advertise.
5. Khadi
Started as a movement against the Britishers by Mahatma Gandhi has now became a brand in itself.
It was started to make every Indian self sufficient in
respect of clothing and it also led to less of flushing out of our
resources and money .
Today , designers have given Khadi an international look
and so khadi is being accepted and worn by every age group . This has
made khadi an iconic brand.
6. Amul the taste of India.
Amul , a name, a brand which is well known in every Indian
and international household. This brand is equivalent to quality (butter,
cheese spreads), happiness (ice-cream), pleasure (lassi, buttermilk,
shreekhand,etc.), lust (chocolates) and necessity( milk, curd, cream etc.).
originally started as a co-operative movement in a small Gujarati village Anand
in the year 1946, is now so widespread that we cannot think our day without its
products.
The name Amul is a short form of “Anand Milk Union Limited”.
The villagers of anand were selling their milk to the private dairies on very
low rates and these diaries were producing huge profit by selling this milk in
cities on their own prices. Sardar vallabh
bhai patel srarted milk strike for few days and then they made a co operative
named Amul under the flagship guidance of Dr. Kurien Vergese.
Slowly , Amul became the brand Amul by maintaining the
quality it started with. By strategically brilliant advertising Amul butter
became a household name. The red polka
dotted frock wearing girl urging everybody to have “Utterly Butterly Delicious” Amul butter , became common.
Strategy of advertising campaign for Amul butter was very
simple, emotional play of the breaking news. By this I mean advertisers play with the people’s
emotion by using the most sought after current news as their caption. For example
, when India and Pakistan match is going on then they will use it as their caption. Or when Kargill war was going on then they used this news as their caption.
Today Amul has become synonym to india and its tag line the
taste of India is very much apt with this brand. All of us like to have its ice
creams , dahi, shreekhands and all other dairy products a lot .
About the Author: The Author of this post is Shilpa Jain, Shilpa M.A. in history is a great follower of EPIC channel and has keen interest in Indian history and changing trends. Following the same she has engage herself into drafting this post so that she will be able to share her observation with friends and world around.
