Glorious Civilization of Inida-Indus Valley Civilization

Dear friends ,  

Today ,  I will tell u about a very rich and famous past of our country.  Though there are a lot of civilizations flourished in India but none of them was so glorious as the Indus valley civilization.  

Indus Valley Civilization

As the name itself describes , this civilization was on the bank of river Indus . This civilization flourished for around 2000 years B.C. and was contemporary to the Mesopotamian civilization.  

This civilization is mainly famous for its town planning. This was the first civilization where we find evidence of proper  roads and that too intersected and interconnected at right angle i.e at 90 degrees. 

These people had a common and a very bigger bath. Their drainage system was fabulous where drains were also interconnected with the roads.

One thing which not most of us know is that actually the toilet system we very aptly refer as Western is actually very much Indian in nature and is the phenomena used and introduced  by Indus valley people.  I know this fact is a bit shocking for all of my friends reading but this is very much true.

Every home in this civilization had an elevated sitting area like our today's western toilets and had flush system to remove the human waste which was connected to the superb drainage system. Not only this , these people had a shower system for bathing on day to day basis. For this ,  they had built a well and from that well they had built an drain which brings water in their bathrooms in a form of springs. 

One more thing which we all do not know regarding the Indus valley civilization is that this civilization was very much advanced in its nature. It had its business ties with all the other known civilizations of that time.

We came to this conclusion by finding parts of Indus valley pottery , tools , cosmetics and jewellery in other civilizations places. This shows that Indus valley people had trade relations with almost all the other known civilizations of that era. 

One more thing which is a lesser known fact about Indus valley civilization is that irrespective of others Indus valley people never fought any war in its 2000 year span. With all of these glorious facts some facts are not known till today like what happened to this civilization to crumble like sand castle  Whether,  it was a natural calamity or a change in river's course or something else is not clear. And thus came the end of such a glorious period and a glorious civilization. 

The Famous and Iconic Brands of India

Hi Friends,

While watching EPIC channel I came across one episode where the famous brands which effect our day to day life was shown and after watching this episode I was really in deep thought for few minutes about these brands and how they are inseparable part of our day-to-day needs.

Then I thought to share the same with my friends around, may be after reading this you will also realize how these brands or their products are leading our life.

There are many iconic brands in India which does not need any celebrity or catchy lines for advertising.  These brands are known just by their name and for their own quality. Some of these brands are 

1. Dabur India

This is a unique range of healthcare products based on the ancient Indian science of Ayurveda.  Toothpastes,  honey, tooth-powder, hair oils, chawanprash, baby products like Dabur janam ghutti, Dabur lal tail etc., are the few names from Dabur's wide range of products.

The quality and image maintained by the brand after so many years had build up a trust of the customer and this has made Dabur one of the iconic brands. 

2. Raymonds

Started as a small industry which make cheap blankets before independence, Raymonds has now became synonymous to men 's suiting's and shirting's.

After independence Raymond buy machines for making suit lengths and other garments and started the trends in men's  fashion . Advertisers used the image of a complete man ,  a man who cares and is sensitive towards one and all to describe Raymond. They want to show that a complete man wears Raymond. 

3. Ambassador Car.

After independence Indians were feeling the need for a car which can be called as their own. At that time ambassador  car was launched.  It was the first and the only car at that time which was completely Indian in nature ,  making and pride. 

Soon Ambassador  car became one of the sought after brands in cars and it was very prestigious to have an ambassador.  All the celebrities, politicians and all the rich had this car with them .

4. Vicco

This company was an another one selling products based on Ayurveda. It was started before independence by selling its toothpaste door to door. Today it has many beauty and health products in its banner. 

It is very interesting to know that the advertising campaign for Vicco products hasn't changed from the time of launch of its first commercial though international flavor has been added in it advertise.

5. Khadi

Started as a movement against the Britishers by Mahatma Gandhi has now became a brand in itself.

It was started to make every Indian self sufficient in respect of clothing and it also led to less of flushing out of our resources and money . 

Today , designers have given Khadi an international look and so khadi is being accepted and worn by every age group . This has made khadi an iconic brand.

6. Amul the taste of India.

Amul , a name, a brand which is well known in every Indian and international household. This brand is equivalent to quality (butter, cheese spreads), happiness (ice-cream), pleasure (lassi, buttermilk, shreekhand,etc.), lust (chocolates) and necessity( milk, curd, cream etc.). originally started as a co-operative movement in a small Gujarati village Anand in the year 1946, is now so widespread that we cannot think our day without its products.

The name Amul is a short form of “Anand Milk Union Limited”. The villagers of anand were selling their milk to the private dairies on very low rates and these diaries were producing huge profit by selling this milk in cities on their own prices.  Sardar vallabh bhai patel srarted milk strike for few days and then they made a co operative named Amul under the flagship guidance of Dr. Kurien Vergese. 

Slowly , Amul became the brand Amul by maintaining the quality it started with. By strategically brilliant advertising Amul butter became a household name. The red  polka dotted frock wearing girl urging everybody to have “Utterly Butterly Delicious” Amul butter , became common.

Strategy of advertising campaign for Amul butter was very simple, emotional play of the breaking news. By this  I mean advertisers play with the people’s emotion by using the most sought after current news as their caption. For example , when India and Pakistan match is going on then they will use it as their caption. Or when Kargill war was going on then they used this news as their caption.

Today Amul has become synonym to india and its tag line the taste of India is very much apt with this brand. All of us like to have its ice creams , dahi, shreekhands and all other dairy products a lot .

 Above are 6 iconic brands of India, there products and services has somehow touched our lives and change the way we use to live or our elders used to lived with. 



About the Author: The Author of this post is Shilpa Jain, Shilpa M.A. in history is a great follower of EPIC channel and has keen interest in Indian history and changing trends. Following the same she has engage herself into drafting this post so that she will be able to share her observation with friends and world around.

Journey called Life

I thought that my voyage had come to its end at the last limit of my power, that the path before me was closed, that provisions were exhausted and the time come to take shelter in a silent obscurity.

But I find that thy will knows no end in me and when old words die out on the tongue; new melodies break forth from the heart; and where the old tracks are lost, new country is revealed with its wonders.


Note: above shared lines are not my composition but I read them somewhere and found it worth sharing. Don't know about its author but truly meaningful lines.